iAm Concept Books

Friday, November 4, 2011

iAm Concept Books: Concept Books - Biography - In the midst of the Toronto rap scene there is Concept Books, armed with a lyrical encyclopedia and limitless possibilities. Despite his humble roots, Rayan Sterling, is now working with Collection Day Entertainment as their main artist – bringing a new wave of rap to Toronto with every beat and every rhyme. It wasn’t until his early 20’s that he had found music to be a force of healing at first, therapeutic, it’s now become a part of his life. So what drew Concept Books to this new art form? Rap Battles. Going beyond the music, with rap battles being an integral part of the hip hop culture, this innovative form of expressing oneself, intrigued him. In a place where its no holds bar, where one verbally abuses his opponents all off the top of the head and to have it come out in some sort of a rhyme, this level of creativity was one he revered. For the simple fact that there isn’t another form of music where such a competition is held, this is the birth of his passion and aggression on the mic. Coupled with this, Concept Books experiments with creative content and welcomes the challenge of anything unorthodox.

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